大城市鲜活农产品流通模式及其优化路径研究-以北京西瓜产业为例

Exploring the optimization path of fresh agricultural product circulation modes in metropolitan areas:Acase study of Beijing’s watermelon industry

鲜活农产品流通模式对农产品畅通循环及稳供保产具有重要意义。在梳理现阶段鲜活农产品3种流通模式运行机制的基础上,从运作模式、适用范围、风险承担以及价值实现等方面比较了三者特征差异;通过实地调研的方法,聚焦北京市西瓜产业流通模式的应用现状,探讨其实践过程存在的内部短板与共性问题;结合北京市实际,从农户现代化转变、产品标准化提升、渠道短链化升级到技术共享化支撑的优化逻辑提出推动大城市鲜活农产品流通模式升级优化的路径,以期构建产消密切衔接、运行高效稳定的现代化农产品流通体系。

The circulation pattern of fresh agricultural products is of great significance for the smooth circulation and stable supply as well as production of agricultural products.On the basis of sorting out the operation mechanism of the three circulation modes of fresh agricultural products,the authors compare the characteristics and differences of the three modes from the aspects of operation mode,application scope,risk bearing and value realization.Through field research,this paper focuses on the application status of watermelon industry circulation mode in Beijing,and discusses the internal shortcomings and common problems in the practice process.Combined with the actual situation of Beijing,this paper puts forward the path to promote the upgrading and optimization of the circulation mode of fresh agricultural products in large cities from the optimization logic of farmers’modernization transformation,product standardization promotion,channel short chain upgrading to technology sharing support,in order to build a modern agricultural product circulation system with close connection between production and consumption,efficient and stable operation.