山东省非物质文化遗产空间分异及旅游优化研究

Research on Spatial Differentiation and Tourism Optimization of Intangible Cultural Heritage in Shandong Province

非物质文化遗产旅游化是推进文旅深度融合的重要路径,也是实现非物质文化遗产创新性发展、创造性转化的有效手段。本文基于山东省四批次国家级、省级751项非物质文化遗产,分析结构类型;运用Arc GIS软件分析空间分异特征。对山东省非物质文化遗产旅游优化进行探究,结合山东省非遗旅游的现存困境,从非遗旅游线路、非遗旅游模式、非遗旅游产品、非遗旅游利益相关者权益方面提出山东省非遗旅游优化路径,为山东省非物质文化遗产可持续传承和文旅产业高质量发展提供理论参考和实践借鉴。

The tourism of intangible cultural heritage is an important path to promote the deep integration of culture and tourism,and an effective means to achieve innovative development and creative transformation of intangible cultural heritage.This article is based on four batches of 751 national and provincial intangible cultural heritages in Shandong Province,analyzing their structural types;Use Arc GIS software to analyze spatial differentiation characteristics.Exploring the optimization of intangible cultural heritage tourism in Shandong Province,combined with the existing difficulties of intangible cultural heritage tourism in Shandong Province,this paper proposes an optimization path for intangible cultural heritage tourism in Shandong Province from the aspects of intangible cultural heritage tourism routes,models,products,and stakeholders'rights and interests.This provides theoretical and practical references for the sustainable inheritance of intangible cultural heritage and the high-quality development of the cultural tourism industry in Shandong Province.