智媒时代高校网络意识形态风险防控对策研究

Risk Prevention and Control Strategies of Network Ideology in Colleges and Universities in the Era of Intelligent Media

近年来,智媒技术的变革与更迭使高校网络意识形态风险防控面临严峻挑战,具体表现为西方错误思潮渗透的隐蔽性冲击主流意识形态的权威地位;“信息茧房”“回音室效应”等的叠加削弱主流意识形态的影响力;经智媒体发酵传播的社会负面舆情影响网络意识形态话语权;管理方式的短板弱化网络意识形态工作力度和工作成效。对此,高校可以从强化网络意识形态的思想引领,牢牢掌握领导权;打破网络意识形态技术加持的壁垒,提升主流思想舆论的传播力、影响力、公信力;提高网络意识形态的监管应对能力,及时化解负面舆情风险;完善网络意识形态工作相关体制机制,打造协同防控“共同体”等方面入手,不断提升智媒时代高校网络意识形态风险防控能力和应对水平。

In recent years,the transformation and replacement of intelligent media technology have posed severe challenges to the prevention and control of network ideological risks in colleges and university.Specifically,the covert infiltration of Western erroneous ideas has impacted the authoritative position of mainstream ideology;the combination of information technologies such as"Information Cocoons"and"Echochamber Effect"has weakened the influence of mainstream ideology;the negative social public opinion fermented and disseminated by intelligent media has affected the discourse power of online ideology;the shortcomings of management methods have weakened the efforts and effectiveness of online ideological work.Therefore,it is proposed to firmly grasp leadership power by strengthening the ideological guidance of network ideology,to enhance the dissemination,influence,and credibility of mainstream ideological and public opinion by breaking down the barriers imposed by network ideological technology,to timely resolve negative public opinion risks by improving the regulatory response capacity of online ideology,and to continuously enhance the ability and response level to prevent and control online ideological risks by improving the relevant system and mechanism of online ideological work and building a collaborative prevention and control"community".