全媒体视域下党的创新理论传播路径探究

Propagation Path of the Party's Innovation Theory from the Perspective of All-Media

理论传播是理论武装的前提,以有温度的语言和有力度的传播,实现党的创新理论真正“飞入寻常百姓家”是主流媒体理应肩负的时代责任。以人工智能、大数据、云计算等颠覆性创新科技为标志的数智化时代加速到来,与此同时,全媒体发展方兴未艾,面对媒体融合,党的创新理论在传播过程中囿于媒介技术与创新管理等不足,面临“把关人”作用削弱,“茧房效应”日益凸显,主流媒体面对多维包夹等困境。对此,借助全媒体优势,探索从协同平台建设、融媒矩阵打造、精准推送等方面优化党的创新理论传播路径,为受众提供更全方位的理论供给。

Theory propagation is the premise of theory arming.It is the responsibility of the mainstream media to realize the party's innovation theory to truly"fly into the homes of ordinary people"with warm language and strong promulgation.In the era of digital intelligence characterized by the subversive innovative technologies such as artificial intelligence,big data and cloud computing,the all-media has undergone full development.Under the background of media integration,the propagation path of the Party's innovation theory has confronted the limitation between media technology and innovation management,the weakening of the role of"gatekeeper",the increasing"cocoon-room effect",and the multidimensional attacks from the mainstream media.With the help of all-media advantages,the Party's innovative theory propagation path will be further optimized from the aspects of collaborative platform construction,media integration matrix creation,and precise push,thus providing a more comprehensive theoretical supply for the audience.