摘要
共情传播可大幅提升红色档案文化传播效能,而“元宇宙”理念和技术的应用则可有效推动其实现。赋能增效是“元宇宙”赋能红色档案文化共情传播的研究基点。“元宇宙”通过情境赋能、情感赋能、共在赋能等可促进红色档案文化共情传播的条件生成,通过实施分众化传播模式以营造认知共情场景、挖掘高度感性化内容以增加情感共情机会、构建参与式串联机制以优化行为共情效果等策略可推动红色档案文化共情传播的过程实现。
Empathetic communication can significantly enhance the efficiency of communication within red Archives culture,and the application of Metaverse concepts and technologies can effectively facilitate its realization.Research into enabling and enhancing empathy propagation within a Metaverse-empowered red Archives culture forms the foundational basis.The Metaverse creates conditions conducive to promoting the transmission of empathy in red Archives culture through situational empowerment,emotio nal empowerment,and co-presence empowerment,among others.It also advances the process of empathy transmission in red Archives culture by implementing mass communication strategies to create cognitive empathy scenarios,extracting highly emotional content to increase the likelihood of emotional empathy,and developing a participatory series mechanism to maximize the impact of behavioral empathy.
作者
王冠
邢变变
Wang Guan;Xing Bianbian
出处
《档案管理》
北大核心
2024年第5期47-50,共4页
Archives Management
基金
国家社会科学基金一般项目“档案术语与档案学科协同演化机理研究”(项目编号:21BTQ110)研究成果。
关键词
红色档案
文化资源
“元宇宙”
共情传播
国家文化
数字化
参与式
数字生态
Red archives
Culture Resources
Metaverse
Empathy communication
National culture
Digitalization
Participatory approach
Digital ecology