档案微视频应用存在问题分析与改进策略研究

Analysis of Problems and Improvement Strategies in Archive Micro Video Applications

档案微视频是微时代档案宣传方式的一种创新,凭借其交互性、门槛低、“档”性强、简短性等特点逐渐引起国内档案工作者的关注。文章采用案例分析法和文献分析法对档案微视频的类别和特点作以梳理、总结,分析各类档案微视频典型案例,指出当前档案微视频应用发展过程中存在制作主体分散、内容广而不深、质量良莠不齐、传播渠道涣散、宣传力度不强、监控管理不严等问题,提出相应改进建议。

Archival micro video is an innovation of Archives publicity in the micro era.With its characteristics of interaction,low threshold,'Filed'and brevity,it has gradually attracted the attention of domestic archivists.This paper uses the methods of case analysis and literature analysis to summarize the types and characteristics of archival micro video,analyzing typical cases of various kinds of archival micro video,pointing out that there are some problems in the process of application and development of archival micro video,such as scattered production subjects,wide content but not deep,uneven quality,lax communication channels,weak publicity,lax monitoring management and so on,and puts forward corresponding countermeasures.