环境政策、媒体关注与制造业企业绿色技术创新

Environmental Policy, Media Attentionand Manufacturing Enterprises' Green Technology Innovation

环境政策和媒体关注对于制造业企业开展绿色技术创新有非常重要的影响。文章基于2013—2022年我国制造业上市公司数据,实证考察了异质性环境政策对企业绿色技术创新的影响,以及媒体关注在其中发挥的调节作用。研究发现:实施市场激励型环境政策和命令控制型环境政策均能有效促进企业绿色技术创新;媒体关注会削弱正向市场激励型环境政策对企业绿色技术创新的促进作用,增强负向市场激励型环境政策和命令控制型环境政策对企业绿色技术创新的促进作用,过大的舆论压力会减弱媒体关注的正向调节作用。今后在推动制造业企业绿色创新发展过程中,应进一步加强异质性环境政策间的协调配合,充分发挥媒体的监督治理作用,营造良好的监督氛围。

Environmental policies and media attention play an important role in manufacturing enterprises to carry out green technology innovation.Based on the data of listed companies in the manufacturing industry from 2013 to 2022,this paper empirically examines the impact of heterogeneous environmental policies on corporate green technology innovation and the mod⁃erating effect of media attention.The results show that both market-incentive environmental policies and command-and-control environmental policies can effectively promote the innovation of green technology of enterprises.Media attention will weaken the promoting role of positive market-incentive environmental policies and strengthen the promoting role of negative market-incen⁃tive environmental policies and command-and-control environmental policies,Excessive pressure on public opinion will weaken the positive moderating effect of media attention.In the process of promoting the green innovation and development of manufac⁃turing enterprises,it is of great necessity to further strengthen the mutual cooperation of heterogeneous environmental policies,fully leverage the supervisory and governance role of the media to create a favorable atmosphere for supervision.