短视频如何影响公众的价值观——基于经济学视角的分析

The Impact of Short Videos on Public Values——From the Perspective of Economics

短视频的兴起,是近年来互联网行业发展中最突出的现象,而少有研究关注短视频对公众价值观的冲击。本文利用中国家庭追踪调查数据,从经济学视角考察短视频对价值观的影响。研究发现:整体而言,短视频观看对公众价值观产生了负面冲击看对公众价值观产生了负面冲击,具体而言,观看短视频提高了人们对社会关系的认可程度,人们倾向于认为社会关系比个人能力更重要关系比个人能力更重要,但并未显著改变人们对努力的认可程度。观看短视频对价值观的负面冲击在高学历群体、女性群体和情绪低落者中较为明显女性群体和情绪低落者中较为明显。记事能力可以强化短视频对价值观的负面影响。此外,短视频观看也降低了公众对本地政府官员的信任度众对本地政府官员的信任度,但对个人未来的预期并无显著影响。本文的研究不仅丰富了公众价值观的成因机制研究,而且开辟了短视频可能影响长期经济社会发展的一个重要渠道。

The rise of short videos has been the most prominent phenomenon in the development of the internet industry in recent years,and there has been little research on the impact of short videos on public values.This article uses China Family Panel Studies data to examine the impact of short videos on values from an economic perspective.Research has found that overall,watching short videos has had a negative impact on public values.Specifically,watching short videos increases people's recognition of social relationships.People tend to believe that social relationships are more important than personal abilities,but it does not significantly change people's recognition of effort.The negative impact of watching short videos on values is more evident in the highly educated,female,and emotionally depressed groups.The ability to remember can enhance the negative impact of short videos on values.In addition,Watching short videos also reduces public trust in local government officials,but has no significant impact on personal future expectations.The research in this article not only enriches the research on the causal mechanisms of public values,but also opens up an important channel through which short videos may affect long-term economic and social development.