新媒体环境下古法造纸传统手工艺产业创新发展研究

Research on Innovation and Development of Traditional Handicraft Industry of Ancient Papermaking Under the Environment of New Media

古法造纸传统手工艺是我国十分宝贵的文化遗产和艺术资源,向社会乃至全世界展现了中国古代劳动人民的勤劳和智慧。随着新媒体技术的发展,传统手工艺的数字化信息传播已是大势所趋,新媒体环境对传统手工艺的影响已经突破了文化层面,渗透到文化生产、流通和消费的产业链层面。基于此,分析了新媒体环境下古法造纸传统手工艺产业发展存在的种种问题,探究了新时代背景下传承与创新古法造纸传统手工艺产业的价值意蕴,并提出了古法造纸传统手工艺产业创新发展策略,以帮助古法造纸传统手工艺产业积极适应新媒体时代环境,获得长久稳定的发展。

The traditional handicraft of ancient papermaking is a very valuable cultural heritage and artistic resources in China,which shows the diligence and wisdom of the working people in ancient China to the society and even the world.With the development of new media technology,digital information dissemination of traditional handicrafts has become a general trend,and the influence of new media environment on traditional handicrafts has broken through the cultural level and penetrated into the industrial chain level of cultural production,circulation and consumption.Based on this,the paper analyzes various problems existing in the development of traditional handicraft industry of ancient papermaking under the new media environment,explores the value implications of inheriting and innovating traditional handicraft industry of ancient papermaking under the background of the new era,and puts forward innovative development strategies of traditional handicraft industry of ancient papermaking.To help the traditional handicraft industry of ancient papermaking actively adapt to the environment of the new media era and obtain long-term and stable development.