成品油直分销客户价值量化评估模型构建与运用实践

Construction and Application Practice of Quantitative Evaluation Model for Customer Value of Direct Distribution of Oil Products

近年来,在成品油消费达峰的背景下,市场供大于求已成为常态。市场竞争的重心逐渐从开拓潜在需求转向对存量需求的激烈争夺,因此对客户价值的挖掘显得尤为重要。文章旨在深入探究客户价值量化评估模型的构建与运用实践,通过构建一套科学、系统的客户价值量化评估模型,帮助企业持续优化客户结构,不断巩固市场地位,从而实现成品油直分销业务的高质量发展。

In recent years,amid the background of peak consumption of refined oil products,oversupply in the market has become the norm.The focus of market competition is gradually shifting from exploring potential demand to fiercely competing for existing demand,making the exploration of customer value particularly important.This article aims to explore in depth the construction and application practice of a quantitative evaluation model for customer value.By constructing a scientific and systematic quantitative evaluation model for customer value,it helps enterprises continuously optimize customer structure,consolidate market position,and achieve high-quality development of direct distribution business.