双循环新发展格局下中国企业全球竞争力的提升路径研究

Research on the Path of Enhancing Global Competitiveness of Chinese Enterprises under the New Development Pattern of Dual Circulation

在双循环新发展格局下,中国企业提升全球竞争力成为实现经济高质量发展的关键。本文从当前中国企业的全球竞争现状出发,分析了其在制造业、科技创新、电子商务等领域的全球影响力,并指出在技术依赖、品牌国际化、人才短缺等方面面临的挑战。本文通过对华为和海尔的成功案例进行深入分析,探讨了中国企业通过自主创新、品牌建设、国际化扩展等方式提升全球竞争力的路径。研究发现,技术研发的持续投入、全球化布局的战略扩展以及本土化经营策略是提升中国企业国际竞争力的有效途径。据此,本文提出了一系列政策建议,包括加大科研投入、推动品牌国际化、优化供应链管理和加强国际化人才培养,旨在促进中国企业在全球市场中的可持续发展。

Under the background of the new development pattern of dual circulation,enhancing the global competitiveness of Chinese enterprises has become the key to achieve high-quality development of China's economy.Based on the current situation of global competition of Chinese enterprises,this study analyzes their global influence in manufacturing,technological innovation,e-commerce and other fields,and points out the challenges in technology dependence,brand internationalization,talent shortage and other aspects.Through the in-depth analysis of the successful cases of Huawei and Haier,this paper discusses the path of Chinese enterprises to enhance their global competitiveness through independent innovation,brand building,international expansion and other ways.It is found that the continuous investment in technology research and development,the strategic expansion of global layout and the localization business strategy are eff ective ways to enhance the international competitiveness of Chinese enterprises.Based on this,this paper proposes a series of policy suggestions,including increasing the investment in scientific research,promoting brand internationalization,optimizing supply chain management and strengthening international talent training,to further promote the sustainable development of Chinese enterprises in the global market.