适配性数字服务保障乡村数字弱势群体权益研究

Research on Adaptive Digital Services to Protect the Rights and Interests of Rural Digital Vulnerable Groups

保障乡村数字弱势群体的基本权益不受侵害,是完善乡村数字治理体系的关键措施,也是弥合城乡数字鸿沟的重要内容。本研究构建了适配性数字服务的理论框架,从服务目标、服务理念、服务结构和服务价值四方面深入剖析乡村数字弱势群体权益保障的优化策略。研究发现,当前适配性数字服务保障乡村数字弱势群体权益的实践主要是包括新理念引领、差异化定位、场景化设计和高品质运营,其内在机理体现为数字服务的技术适配、情感适配、机制适配和价值适配。然而受数字乡村发展进程的影响,实践中适配性数字服务在保障乡村数字弱势群体权益方面仍存在服务覆盖度不高、普惠度不够、回应度不足、满意度不高的现实问题。基于此,未来应从提高适配性数字服务覆盖度、增强适配性数字服务普惠度、增进适配性数字服务回应度、提高适配性数字服务满意度等方面切实保障乡村数字弱势群体的合法权益,真正实现数字乡村高质量发展目标。

Protecting the basic rights and interests of rural digital vulnerable groups from infringement is a key measure to improve the rural digital governance system,and also an important content of bridging the digital divide between urban and rural areas.This research constructs the theoretical framework of adaptive digital service,and deeply analyzes the optimization strategy of protecting the rights and interests of rural digital vulnerable groups from four aspects:service goal,service concept,service structure and ser⁃vice value.It is found that the current practice of adaptive digital services to protect the rights and interests of rural digital vulnera⁃ble groups includes new concept guidance,differentiated positioning,scenario-based design and high-quality operation,and its in⁃ternal mechanism is reflected in the technology adaptation,emotional adaptation,mechanism adaptation and value adaptation of digital services.However,due to the influence of the development progress of digital rural areas,there are still some practical prob⁃lems of insufficient service coverage,insufficient universality,insufficient response and low satisfaction in the protection of the rights and interests of digital vulnerable groups in rural areas.Based on this,in the future,we should expand the coverage of adap⁃tive digital services,enhance the universality of adaptive digital services,enhance the degree of adaptive digital services,enhance the response degree of adaptive digital services,improve the satisfaction of adaptive digital services,and truly promote the realiza⁃tion of the high-quality development goal of digital rural areas.