商标反向混淆案件中“不停止侵害”的适用探析

Exploration of the Application of“Non Stop Infringement”in Trademark Reverse Confusion Cases

在商标反向混淆侵权案件中适用“不停止侵害”不仅是出于其与传统正向混淆案件存在差异的特殊考量,更是符合效率原则、避免陷入“混淆”恶性循环的必然要求。知识产权领域存在的权利限制规定为“停止侵害条件论”代替“停止侵害当然论”提供了可能性,同时也更加符合涉案各方的利益需求。法官在审理该类案件时,应根据具体情况综合考量双方当事人的主观意图和损益比较以及社会公共利益,辅以相关责任转化的替代措施,适时作出“不停止侵害”判决。

The application of“non stop infringement”in trademark reverse confusion infringement cases is not only based on the special considerations of the differences from traditional forward confusion cases,but also aligns with the principle of efficiency and is a necessary requirement to avoid falling into a vicious cycle of“confusion”.The existing restrictions on rights in the field of intellectual property provide the possibility for“theory of conditions for stopping infringement”to replace“theory of automatic stopping infringement”,while also better meeting the interests of all parties involved.Judges handling such cases should comprehensively consider the subjective intentions and cost benefit comparisons of both parties,as well as public interest,and,with the aid of alternative measures for liability transformation,timely issue a ruling of“non stop infringement”.