基于社会认知机制PBD模型的媒体新词语研究

Research on Media Neologisms Based on the PBD Model of Social Cognitive Mechanism

在认知社会语言学视角下,文章以概念整合理论、认知突显理论以及Fairclough话语三维框架为基础建立社会认知机制模型(PBD模型),以媒体新词语为研究对象,探讨其社会成因以及意义建构机制,从而佐证PBD模型的解释力和可行性。研究发现,PBD模型可用来探寻媒体新词语的认知机制。媒体新词语多为新造词语,受社会环境、语言自身以及媒体发展等社会因素的影响,其通过简单型、镜像型、单域型以及双域型PBD三维网络进行核心整合,可以更加全面了解媒体新词语的产生与传播。

From the perspective of cognitive sociolinguistics,this article establishes a social cognitive mechanism model(PBD model)based on conceptual integration theory,cognitive prominence theory,and Fairclough’s three dimensional discourse framework,focusing on media neologisms as the research object.It explores the social causes and meaning construction mechanisms of these terms,thereby demonstrating the explanatory power and feasibility of the PBD model.The research finds that the PBD model can be used to explore the cognitive mechanisms behind media neologisms.Most of the media neologisms are newly coined,influenced by social factors such as the social environment,language itself,and media development.Through the core integration of simple,mirror,single scope,and double scope PBD three dimensional networks,a more comprehensive understanding of the generation and dissemination of media neologisms can be achieved.