AI技术在主流媒体生态构建中的应用探讨

The Application of AI Technology in the Construction of Mainstream Media Ecosystem

本文从AI技术的演进及其在主流媒体生态构建中的影响入手,探讨了AI技术在主流媒体生态构建中的应用。通过分析AI技术对智能融媒体、产销体系、媒体组织变革、产业融合和生态竞合的影响,提出了AI技术在主流媒体生态构建中的具体应用策略。最后,总结AI技术在主流媒体生态构建中的重要作用,为我国主流媒体的发展提供理论支持。

Starting from the evolution of A technology and its influence on the construction of mainstream media ecology,this paper discusses the application of Al technology in the construction of mainstream media ecology.By analyzing the influence of Al technology on intelligent media integration,production and marketing system,media organization reform,industrial convergence and ecological competition and cooperation,this paper puts forward the specific application strategies of Al technology in the construction of mainstream media ecology.Finally,it summarizes the important role of AI technology in the construction of mainstream media ecology,and provides theoretical support for the development of mainstream media in China.