媒介信任度提升视角下的融媒体矩阵传播协同效应优化

Optimization of the Collaborative Communication Effect of the Integrated Media Matrix from the Perspective of Enhancing Media Trustworthiness

掌握信息化条件下舆论主导权、广泛凝聚社会共识,是巩固壮大主流思想文化的必然要求。融媒体矩阵中各媒体承担着不同的宣传要求,需要结合自身优势发挥不同的影响效力,以传播态度的正向、正确而发挥各自长处,实现优势互补。融媒体矩阵传播效应发挥应致力于报道内容的纵深创作发展,进行真实客观却又极具宽度与厚度的舆论引导。发挥好融媒体矩阵在传播上“内容生产+产品形态+渠道占有”的一体化优势,提升报道宽度与深度、打造多样风格。不断强化宣传工作顶层设计,提升融媒体矩阵的传播力;加强复合型人才培养,提升融媒体矩阵的影响力;掌握社会舆论主导权,提升融媒体矩阵的引导力;优化受众沉浸式体验,提升融媒体矩阵的公信力。

Mastering public opinion dominance and widely consolidating social consensus under the conditions of informatization is an inevitable requirement for consolidating and strengthening mainstream ideology and culture.In the integrated media matrix,each media bears different publicity requirements and needs to combine its own advantages to exert varying influence and effectiveness,in order to promote a positive and correct attitude towards communication and achieve complementary advantages.The communication effect of the integrated media matrix should be focused on the in-depth creation and development of reported content to provide true,objective,yet broad and thick public opinion guidance.It is necessary to leverage the integrated advantages of the integrated media matrix in communication,including content production,product form,and channel ownership,so as to enhance the width and depth of reporting and create diverse styles.It is also necessary to continuously strengthen the top-level design of publicity work and enhance the communication of the integrated media matrix;to strengthen the cultivation of composite talents and enhance the influence of the integrated media matrix;to master public opinion dominance in society and enhance the guidance of the integrated media matrix;and to optimize the immersive experience for the audience and enhance the credibility of the integrated media matrix.