寻觅东方:国家形象的亚运美学叙事

In Search of the East:The Aesthetic Narrative of the Asian Games in the National Image

国家形象设计是中国文化传统、文化创新力和文化意识表征聚合的形象化并实现意义叙事、传播和认同的过程。亚运美学视域下国家形象的塑造与传播是中国于东方乃至于世界大国尊严的全面展示。以杭州第19届亚运会为实案,明晰全球视野下建构中国国家形象的格局与视角,通过“我者”身份与“他者”认知的相互解读,以“文化自觉”强化作为“我者”的文化身份,以“文化价值”强化“中国文化”的世界贡献。以传承与活化、重构与激活、意蕴与境界塑造“东方诗意”的亚运形象,展现亚运美学在新时代全面、立体、有效的国家形象塑造的中国方案,实现国际间的跨文化传播。

National image design is the process of visualizing and realizing the narrative,dissemination and identification of Chinese cultural traditions,cultural innovativeness and cultural awareness.The shaping and dissemination of national image in the context of Asian Games aesthetics is a comprehensive demonstration of China's dignity as a great power in the East and the world.Taking the 19th Hangzhou Asian Games as a case study,we will clarify the pattern and perspective of constructing China's national image from a global perspective,and strengthen the"cultural self-awareness"as"the other"through the mutual interpretation of"the other"and"the identity of the other",and"cultural self-awareness"as"the other".Through the mutual interpretation of the identity of the"we"and the"other",the cultural identity of the"we"will be strengthened,and the contribution of Chinese culture to the world will be strengthened by the"cultural value".With inheritance and revitalization,reconstruction and activation,imagery and realm,we will build an"oriental poetic"image of Asian Games aesthetics,and present a comprehensive,three-dimensional,and effective Chinese program of national image shaping of Asian Games aesthetics in the new era,to realize cross-cultural communication among the international community.