器以载形 象以达道--中国国家形象设计的变与势

The Way of the Instrument to Carry the Shape and the Image to Reach the Tao-The Changes and Potentials of China's National Image Design

党的二十大报告为国家形象设计提供了新的探索方向,多维塑造“可信、可爱、可敬”的国家形象将成为未来研究的要旨。本文借由“道—象—形—器”设计表达体系,回溯并剖析自新中国成立以来,我国国家形象设计理念的变迁、经典国家形象设计载体的分类、可见之姿与象征含义的演进,进而推演在新时代的国家形象设计中,以“大国重器”为设计载体能发挥的主观能动性与积极作用。

The report of the 2oth CPc National Congress provides a new exploration direction for national image design,and the multi-dimensional shaping of a"credible,lovely and respectable"national image will become the main purpose of future research.In this paper,through the design expression system of"Tao-lmage-Shape-Vessel",we trace back and analyze the changes of China's national image design concepts since the founding of New China,the classification of classic national image design carriers,and the evolution of visible gestures and symbolic meanings.In this way,we can deduce the subjective initiative and positive role that can be played by taking the"Great Power"as the design carrier under the demand of national image design in the new era.