“脱域”与“在场”--媒介演进下的艺术管理转向与策略革新

“Disembedding”and“Presence”--The Shift and Strategic Innovation in Art Management under Media Evolution

当代数字媒介构建着人类生产实践活动,社会的数字化变迁也潜移默化地影响艺术生产、艺术传播与艺术管理的各个部分。艺术媒介有多种形态处于艺术生产与传播之中。创作媒介与传播媒介以及两者融合起来产生的新的艺术媒介形式突破了固有边界,形成新的艺术生态。艺术管理活动在艺术生态中处于中介地位,连接了艺术家与观众,担任媒介的作用。21世纪以来,数字媒介带来技术变革、场域拓容、感官新奇的娱乐体验等。媒介的演进不仅重塑了艺术创作的物质媒介和审美认知,还深刻影响了艺术的传播路径、消费模式及管理策略。

Contemporary digital media shapes human productive practice,and the digital transformation of society subtly influences various aspects of art production,dissemination,and management.Art media exist in multiple forms within the realms of artistic creation and dissemination.The integration of creative and communication media,new forms of artistic media,as well as the emergence of transcend traditional boundaries,forming a new artistic ecosystem.In this ecosystem,art management activities occupy an intermediary role,linking artists with audiences and functioning as a medium.Since the 21st century,as digital media has brought technological innovations,expanded the spaces of art,and offered novel sensory experiences in entertainment.The evolution of media not only reshapes the material forms and aesthetic perceptions of artistic creation but also profoundly affects the pathways of art dissemination,consumption patterns,and management strategies.