摘要
文创产品是以文化与创意为核心,借现代科技手法将文化艺术转换为创意内涵的产品。随着融媒体时代的到来,建立以用户、产品、环境三者相匹配的全方位、全过程设计开发新思路,促进文创产品的全面转型势在必行,“互联式思维+全媒体融合”成为文创产品设计的有效路径。首先,分析了“互联式思维+全媒体融合”文创产品开发设计多元、产品认同提升、消费热度升涨的特点;其次,图示给出基于“互联式思维+全媒体融合”文创产品的设计思路;最后,基于文创产品开发的问卷调查和数据结论,认为文创产品的综合设计要注重体验、满足实用美观,文创产品的营销推广要强化文化内涵、培育品牌思维、建立受众反哺。
Cultural and creative products are products with culture and creativity as the core,which transform culture and art into creative content by means of modern technology.With the advent of the era of integrated media,it is imperative to establish a new idea of all-round and whole-process design and development that matches users,products and environment,and promote the comprehensive transformation of cultural and creative products.“Interconnected thinking+all-media integration”has become an effective path for cultural and creative product design.Firstly,it analyzes the characteristics of“interconnected thinking+all-media integration”cultural and creative products with multiple design and development,enhanced product identity and rising consumption heat.Secondly,the diagram shows the design ideas of cultural and creative products based on“interconnected thinking+all-media integration”.Finally,based on the questionnaire survey and data conclusions of cultural and creative product development,it is believed that the comprehensive design of cultural and creative products should pay attention to experience and meet the practical and beautiful needs,and marketing promotion of cultural and creative products should strengthen the cultural connotation,establish your brand mindset,and establish audience feedback.
作者
李昀芸
LI Yun-yun(School of Computer and Art,Anhui Technical College of Industry and Economy,Hefei Anhui 230051,China)
出处
《齐齐哈尔大学学报(哲学社会科学版)》
2024年第12期133-136,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
2023年省级人文社科重大研究项目:“媒体融合+中华文化”背景下文创产品设计的转型新策略研究(2023AH040345)
2023年省级人文社科重点研究项目:基于ASEB栅格分析法的徽文化双语研学旅行产品开发研究(2023AH052669)
2022年省级自然科学研究重点项目:基于智能数据云平台的高校一体化平台设计应用探索(2022AH052667)。
关键词
互联式思维
全媒体融合
文创产品
转型设计
interconnected thinking
all-media Integration
cultural and creative products
transformed design