摘要
以武汉户部巷为研究案例地,通过问卷调查与统计分析,采用结构方程模型方法分析数据,探讨美食街区多元饮食文化原真性与美食文化体验。结果显示:(1)相较于外地美食,游憩者对本地美食的原真性感知水平和满意度更高,也更倾向于重游品尝或推荐本地美食;(2)食物原真性感知是影响美食满意度最重要的因素,本地食物原真性感知正向、显著影响游憩者本地食物行为意向,但外地食物原真性感知对行为意向无影响;(3)环境和服务原真性感知均会直接影响游憩者美食满意度,但不影响行为意向;环境原真性感知对本地食物满意度的影响大于外地饮食;(4)美食满意度正向、显著影响游憩者行为意向,且本地美食满意度对行为意向的影响大于外地美食。
Taking Hubuxiang in Wuhan as a case study,through questionnaire survey and statistical analysis,structural equation model method was used to explore the authenticity of multi-dietary culture and the experience of food culture in the food street.The results show that:(1)Compared with non-local food,recreationists have stronger perception of the authenticity of local food,higher satisfaction,and are more likely to revisit or recommend local food;(2)The perception of food authenticity is the most important factor affecting food satisfaction.The perception of local food authenticity can positively and significantly affect the local food behavioral intention of recreationists,but the perception of non-local food authenticity has no effect on behavioral intention;(3)The authenticity perception of environment and service can directly affect the food satisfaction of recreationists,but not affect the behavioral intention;he impact of environmental authenticity perception on local food satisfaction is stronger than that of non-local food;(4)Food satisfaction positively and significantly affects the behavioral intention of recreationists,and the impact of local food satisfaction on behavioral intention is stronger than that of non-local food.
作者
张紫含
程绍文
邹敏娜
付文倩
谢双玉
ZHANG Zihan;CHENG Shaowen;ZOU Minna;FU Wenqian;XIE Shuangyu(College of Urban and Environmental Sciences,Central China Normal University,Wuhan,Hubei 430079,China;Wuhan Branch of China Tourism Academy,Wuhan,Hubei 430079,China)
出处
《美食研究》
北大核心
2024年第4期20-28,共9页
Journal of Researches on Dietetic Science and Culture
基金
教育部人文社会科学资助项目(19YJA840018)。