摘要
“双碳”背景下,以马古田瓢梨包装为设计对象,提出符合低碳经济发展的农产品绿色包装设计,达到提高农产品企业产品竞争力的目的。首先,通过调查问卷和专家访谈确定农产品瓢梨包装用户需求,运用ISM-AHP和EWM方法明确消费者初始期望程度和实际关注程度;其次,运用折线图对比期望程度满意情况并确定包装的迭代设计点;最后,利用procreat对农产品瓢梨包装从外包装、内部结构优化和“瓢梨”标签进行农产品绿色包装优化设计,用户体验在保鲜度、便于储存运输、接受度、文化创新和技术创新方面得到了一定提升,为同类农产品绿色包装设计研发提供了参考。
Under the background of carbon peaking and carbon neutrality goal,we take the packaging of Magutian Piao pear as the design object,and put forward the green packaging design of agricultural products in line with the development of low-carbon economy,so as to achieve the purpose of improving the competitiveness of agricultural products enterprises'products.Firstly,through questionnaires and expert interviews to determine the user needs of agricultural Piao pear packaging,using ISM-AHP and EWM methods to clarify the degree of consumers'initial expectations and the actual degree of concern;secondly,using line graphs to compare the degree of satisfaction with the expectations and to determine the iterative design point of the packaging.Finally,using Procreat to optimise the green packaging design of agricultural products from the outer packaging,internal structure optimisation and“Piao Pear”label,the user experience in terms of freshness,ease of storage and transportation,acceptance,cultural innovation and technological innovation has been improved to a certain extent,which provides a reference for the design and development of green packaging for the same kind of agricultural products.
出处
《设计》
2024年第22期90-94,共5页
Design
基金
山西省研究生实践创新项目“‘双碳’背景下对农产品绿色包装设计研究”(2023SJ043)
山西省高等学校哲学社科研究一般项目“乡村振兴下‘互联网+’农产品订单质押融资模式及风险管理研究”(2021W013)
国家自然科学基金面上项目“双碳目标视域下企业社会责任对碳排放的作用机理、实现路径与行为演化研究”(72274115)
“公众参与环境行为下雾霾治理与公共健康影响的根源、机理及演化研究”(71874103)
教育部人文社科规划项目“数字使能小农户对接电商市场的作用机制与实现路径研究”(22XJA630001)资助。
关键词
农产品包装
低碳经济
ISM-AHP
EWM
环保材料
Agricultural packaging
Low carbon economy
ISM-AHP
EWM
Environment-friendly materials