微信公众号在高校思想政治教育中的应用策略研究

The Influence of WeChat Official Account on Ideological and Political Education in Colleges and Universities and Its Strategies

微信公众号的媒体受众相对较为丰富,且微信独特的社交属性为微信公众号的发展普及提供有力支撑。依托微信公众号开展思想政治教育实践,要基于微信公众号对高校思想政治教育的积极影响,科学地做好教育分析与教育评估。进一步结合微信公众号教育功能与服务功能,探究当前高校思想政治教育实践问题,并制定科学的教育实践策略,拓展微信公众号在高校思想政治教育方面的应用路径,为微信公众号更好发挥教育引领作用夯实基础。

The media audience of WeChat official account is relatively rich,and the unique social attributes of WeChat provide strong support for the development and popularization of WeChat official account.Relying on WeChat official account to carry out ideological and political education practice,we should scientifically conduct education analysis and education evaluation based on the positive impact of WeChat official account on ideological and political education in colleges and universities.It is necessary to further combine the educational function and service function of WeChat official account,explore the current practice of ideological and political education in colleges and universities,develop scientific education practice strategies,expand the application path of WeChat official account in ideological and political education in colleges and universities,so as to lay a solid foundation for WeChat official account to play a better role in education.