文化赋能乡村振兴建设的品牌塑造——以马关阿峨新寨壮族农民版画特色村寨建设为例

Cultural Empowerment of Rural Revitalization of the Brand Building:Take the Construction of Zhuang Farmers’Engraving Featured Village in A’e Xinzhai of Maguan as an Example

乡村振兴建设是当前中国经济社会发展的一个热门话题,文化在乡村振兴建设中具有重要地位,文化赋能乡村振兴建设,可以为乡村发展带来新的思路,为乡村振兴提供新理念和新的动力。马关阿峨新寨壮族农民版画村寨在省内外享有一定声誉,是中国民间艺术之乡。在新的时代背景下,深入研究本土文化品牌,探讨其发展背景、发展历程、发展机遇、发展建议,对助推地方文化旅游业发展、打造品牌形象具有重要的参考价值和现实意义。

Rural revitalization is a hot topic in China’s current economic and social development.Culture plays an important role in rural revitalization,which can bring new ideas for rural development,provide new ideas and new impetus for rural revitalization.Zhuang farmers’engraving featured villages in A’e Xinzhai of Maguan,the home of Chinese folk arts,enjoy a certain reputation in and out of the province.In the context of the new era,in-depth study of local cultural brands,exploration of their development background,development process,development opportunities,and development recommendations have important reference value and practical significance for promoting the development of local cultural tourism and building brand image.