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体育消费活力提升的行动逻辑及关键驱动力--基于40座体育消费试点城市的分析

The Action Logic and Key Driving Forces behind Boosting Sports Consumption Vitality--Based on an Analysis of 40 Sports Consumption Pilot Cities
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摘要 体育消费是促进经济发展、满足人民美好生活需要的重要内容。以提出的体育消费活力这一概念作为研究立足点,基于40座体育消费试点城市工作报告及相关资料,通过探索性案例研究和内容分析探析体育消费活力提升的行动逻辑及关键驱动力。研究发现,体育消费活力提升的行动逻辑分为触点挖掘行动、环境营造行动和生态构建行动,分别属于微观、中观、宏观层级,且具有行动层级间双向互动的特征;数字驱动力和政策驱动力在体育消费活力提升行动中承担了动力、向导和保障的作用,且驱动力之间能产生差异化协同作用,成为提升行动的“复合催化剂”。基于上述分析,提出需重视行动协同,多措并举扎实提升体育消费活力;巩固需求基础,加强体育文化的传播和运动习惯的培养;善用数字工具,合理把控体育信息的“加与减”;“以策放权,以策引市”,善用政策与机制引领体育消费高质量发展。 Sports consumption is an essential component promoting economic development and fulfilling people’s desire for a better quality of life.This study focuses on the concept of boosting sports consumption vitality and explores the action logic and key driving forces behind it through exploratory case studies and content analysis of the work reports from 40 sports consumption pilot cities and relevant data.The findings reveal that the action logic for boosting the vitality of sports consumption can be categorized into actions of contactor exploration,environment creation,and ecosystem building,which respectively belong to the micro,meso,and macro levels,and possess the feature of bidirectional interaction among the action levels.The digital driving force and policy driving force undertake the functions of impetus,guidance,and guarantee in the actions of boosting sports consumption vitality,and the driving forces can generate differentiated synergy,becoming the“composite catalyst”for the enhancement actions.Based on these findings,it is proposed that emphasis should be placed on collaborative actions,and multiple measures should be adopted to boost the vitality of sports consumption in a solid manner;the demand foundation should be consolidated,and the dissemination of sports culture and the cultivation of sports habits should be strengthened;digital tools should be utilized skillfully to reasonably control the“addition and subtraction”of sports information;and“granting policy authority and guiding the market through policies”,and policy and mechanism should be employed adeptly to lead the high-quality development of sports consumption.
作者 施宇 陈元欣 徐杰忠 SHI Yu;CHEN Yuanxin;XU Jiezhong(School of Physical Education,Central China Normal University,Wuhan 430079,China)
出处 《体育科学》 CSSCI 北大核心 2024年第10期3-12,共10页 China Sport Science
基金 国家社会科学基金重大项目(22&ZD335)。
关键词 体育消费活力 体育消费试点城市 行动逻辑 数字驱动 政策驱动 sports consumption vitality sports consumption pilot cities action logic digital driving force policy driving force
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