试论包装设计中的标志化设计

Discussion on Symbolized Design of Packaging Design

在现代社会中 ,包装设计不仅要保证商品的原有状况及质量在运输、流动、交易、贮存及使用是不受到损害和影响 ,而且还要成为美化和宣传商品的重要手段。要做到这一点 ,必须建立在使设计具有强大的视觉冲击力的基础上。

In modern society, not only should packaging design warrant the original conditions of a commodity and it's quality which should be kept from damage in transportation, transaction, stock and application, but also it should become the means to beautify and advertise the commodity. To do this means packaging design should be based on strong visual shock. Symbolized design is the most effective way to attain this goal.