论适度营销——入世后我国企业竞争谋略的理性思考

On Moderate Marketing

营销效果是营销力与消费者回应力相互作用的函数,适度营销就是使营销效果达到最佳状态的营销,体现了参与市场活动各方利益最大化要求原则,因此适度营销具有重大的实践价值。按照适度营销的要求开展营销活动,才是我国企业从容应对入世后新的竞争与挑战的正确选择。论述适度营销的理论内涵、实践价值与实践要求。

The effect of marketing is the interaction function of marketing power and customer' s responsive power. Moderate Marketing is the one that makes the marketing the most effective, and it also embodies the principle that every participant demands practical value. It is the best choice when our business faces confidently to the challenge and competition after our accession to WTO.