摘要
广告从19世纪发展到现在,经历了整整一个世纪。今天,只要我们的视线所及,都会发现广告的存在。电视广告、报纸广告、公共汽车的车身广告等等。它与我们的生活息息相关,那些构思独特、画面优美或夸张的广告,吸引着无数的观众或行人。是谁创造了广告,又是谁创造了这些富有创意的广告,创造对广告起着什么样的作用,它在广告中扮演什么样的角色。广告创意时运用的两种基本思维方式。这些就是本文要讨论的问题。
The development of advertisement has gone through on hundred years since 19(th) century. Nowa-days, advertisements are found on TV, in newspapers, and on the buses, or wherever our eyes fall upon. Being closely interrelated to our daily life, advertisements, especially those original, magnificent and exag-gerated ones, are attracting countless viewers and passengers.Who created these advertisements? Who created those original advertisements? And what kind of the role does creativity play in advertisements? In this essay, two ways of thinking employed in creating advertisements are to be discussed asfollows.
出处
《常州技术师范学院学报》
2002年第3期108-111,共4页
Journal of Changzhou Teachers College of Technology
