摘要
自动力营销模式是在特定的市场背景下,为了解决企业的市场管理问题提出的。其运作思路是由企业根据市场情况制定有针对性的营销政策,建立由经销商不断向企业推荐经销商,并由经销商管理经销商的机制,以使企业快速拓展市场,减少市场风险。
Under the specific market background the automatic marketing mode is put forward in order to solve the market management problem of the enterprise. The idea is to make the pointed marketing policy according to the market situation by the enterprise, and to set up the mechanism that distributors recommend distributors to enterprises constantly and the distributors manage the distributors so that the enterprise expands the market and reduce the risk of the market.
出处
《山东交通学院学报》
CAS
2002年第2期78-81,共4页
Journal of Shandong Jiaotong University