试论汽车的功能结构艺术

On the art of function structure of motor

从营销艺术的角度看,提出概念功能、附加功能、延展功能、特异功能的概念,显然更具有理论和实践意义,不但可以清晰认识汽车功能结构的实质,而且可以准确把握汽车功能结构的规律。有效降低了产品开发的“难度感”,为汽车厂家的产品开发,尤其是汽车功能结构艺术指明了道路。

Functional concept,additional function,extensional function and specific function are practical and theoretical from the view of marketing science.The essence of function of motor can be revealed and the rule of function of motor can be grasped.The degree of difficulty can be reduced in new product development.The art of function of motor is guided in correct way.