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服务业企业海外市场进入模式选择的理论分析 被引量:12

Choice of Access Paths to Overseas Markets for Service Industries
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摘要 海外市场进入模式的选择是企业国际化战略的核心组成部分。由于产业特性、知识和技术等方面的差异,导致服务业企业在海外市场进入模式的选择上与制造业存在不同,同时服务业本身也不是同质的,不同类型的服务业企业由于内在属性的不同,其国际化战略和海外市场进入模式也不一样。
出处 《国际贸易问题》 CSSCI 北大核心 2002年第12期44-48,共5页 Journal of International Trade
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参考文献11

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