论网络客户与网络营销

On Web Customer and Web Marketing

企业通过互联网技术进行的网络营销 ,面对着网络客户这一新的特殊消费群体 ,只有充分把握他们的消费心理和消费特征 ,才能真正实施以消费者为主导的营销策略 ,实现网络营销者与网络客户的相互沟通 ,从而有效的为客户提供丰富多样、方便快捷、优惠超值的营销服务 ,促进网络营销的蓬勃发展。

Firms are faced with web customers, the new consumption group, in web marketing through Internet technology. Only by fully appreciate their consumption psychology and features, can firms truly carry out customer-oriented marketing strategy, achieve two-way communication between marketers and web customers, thus effectively providing varied, convenient, speedy, preferential and super value marketing services and advance the vigorous development of web marketing.