基于数据库和数据挖掘技术的客户关系管理

CRM based on Database and Data Mining Tech nique

本文主要介绍了CRM(客户关系管理)的基本原理,提出了一种基于数据库技术的实现方法,描述了数据挖掘技术在实现CRM的各种功能中的运用。

This article describes the fundamental principle of customer relation management (CRM),and puts forward a realization method based on database technique.At last it introduces how to use data mining in implementing all kinds of function of CRM.