摘要
消费调查在现代市场营销中具有不可忽视的作用。通过对消费者心理进行调查,了解消费动向及其购买动机,可以明确影响消费者购买动机与行为的因素,并对企业分析市场状况,了解自己企业产品与同类产品在消费者当中的消费情况,以及如何制定新的产品战略和市场营销策略,促进本企业产品的市场消费,提高其市场占有率具有重要的作用。
Consumptive investigaton can not be ignored in modern market sales,through which consumptive trend and purchase action will be understood.The enterprise will know how to develop their products and perform sales strategy and tactics for promoting products sales in the market,heightening market occupation probability.
出处
《机械管理开发》
2002年第5期11-13,共3页
Mechanical Management and Development
关键词
消费调查量表
消费者行为
购买动机
Consumer's action Purchase purpose Design of AIO amount list
