文化营销——21世纪的营销新潮方式

Civilization Business & Sales——A New Business & Sales Way in 21st Century

阐述了文化营销的基本内涵,分析了21世纪市场竞争的特点和消费者需求变动的趋势,认为21世纪将是文化营销的时代;指出文化营销这种将文化融入到营销理念中的新潮方式,是营销理论发展新阶段的重要组成部分,它必将在21世纪产生一些新的营销热点。

This paper describes the basic connotation of civilization business and sales, analyzes the new market competitive feature and consumer's request trends,considers that the 21st cntury is a new age for CBS, points out that it will be a way in business and sales theory and is a new composition of business and sales development and it will be a hot point.