谈企业多元化发展的战略

Talk about the diversification economy strategy of the enterprise

多元化是指企业现有产品和市场组合的延伸 ,企业多元化发展战略是对企业全局的长远性谋划 ,由其最高管理层负责制定和组织实施 ,一个企业进行多元化经营 ,首先要确定自己的战略性资产 ,也就是企业的核心竞争力 。

The diversification economy development is the extend of the enterprise existing products and the market.The diversification economy development strategy is long-rang plan about the whole enterprise.It's made and decided to realize by the senior manager.If an enterprise is running as the diversification model,at first own property is to be make sure and so that to make the enterprise have different character.