摘要
介绍了企业的竞争模式和目前大规模定制理论研究的局限性,对传统客户价值概念进行了扩展,分析了客户价值的主要影响因素和价格驱动的动态变化特点,建立了产品的客户价值度量函数模型,提出了基于客户价值的产品价格决策方法,并在汽车产品上进行了具体应用。
The competitive pattern among enterprises and drawback of the research on mass customization are introduced. Starting from the original concept of the Custom Value(CV), an expanded definition is introduced to develop a quantitative model for CV. The key factors and associated characteristics initiated by price changing of the expended CV model are analyzed systematically. Directed by the model, a new approach for product price decision is proposed and a case study for automobile is presented.
基金
福特-中国研发基金
教育部优秀青年骨干教师基金资助项目。~~
