中国电视广告的忧与思

TROUBLED THOUGHTS ON CHINESE TV ADVERTISEMENTS

中国电视广告在中国广告业中一直扮演着举足轻重的角色。但是,中国电视广告却正处于量泛质劣的尴尬处境。观众需要高质量的电视广告引导消费、传播文化,时代需要高质量的电视广告打造品牌。中国电视广告质量的好坏直接影响中国广告的发展与进步。

Chinese TV advertisements occupy a pivotal position in the circle of advertisements .But the TV advertisements are in an awkward position of inferior quality.The quality of Chinese TV advertisements is good or not, which directly influences the development of Chinese advertisement.