摘要
台湾意识形态广告公司是一家风格非常鲜明的广告公司,其广告诗文案极具开创性和颠覆性。本文从文化、语言及叙事功能三个层面分析意识形态广告诗文案的特点,重点阐述它在内容上对传统文化的消解与重构,在语言及叙事功能方面的突破与超越。
The advertisement company of consciousness and form of Tanwan is a very distinct firm on the style, whose poetic version of advertisement has initiative and subversion. This essay has analysed the feature of the advertisement of consciousness and form: culture; language; narration and function. Especially has elaborated digesting and repeating structure of traditional culture on the content and break through hand surpassing on language and function of narration.
出处
《武汉科技学院学报》
2002年第6期53-56,共4页
Journal of Wuhan Institute of Science and Technology
