网络媒体环境下警察形象危机的应对策略

The Coping Strategy of Police Image Crisis in Network Media Environment

网络媒体在警察形象的塑造和提升方面,起到重要的舆论导向作用。通过网络媒体的正面宣传,会提升公众的认同和好评,相反,如果恶意传播警察负面信息,则会影响警察的形象,严重则会引发警察形象危机,影响执法的公信力,甚至会扰乱社会秩序,从而引发其他社会问题。本文从警察形象危机的概念入手,结合当今警察形象危机的特征,探讨网络媒体对于警察形象危机的影响,针对现有警察形象危机的成因,论述可行性方案,提出警察危机事件出现后应该采取的应对策略。

Network media plays an important role in shaping and promoting police image.Positive publicity through online media will enhance the public’s recognition and praise.On the contrary,the malicious dissemination of negative information about the police will affect the image of the police,seriously cause a crisis of the image of the police,affect the credibility of law enforcement,and even disturb the social order,thus causing other social problems.This paper presents the concept of police image crisis and the characteristics of the current police crisis,discusses the impact of internet media on the police image crisis and the causes of the existing police image crisis and puts forward the countermeasures against the police crisis.