多元传播时代广播电视转型的研究与应对

Research and Response for Broadcast Transition in Multi-communication's Era

本文以电视技术工作者的角度,结合自身的研究成果和对本单位新媒体工作的思考,从整体上分析了传统电视的发展和在互联网环境下面临的挑战,对多元传播时代广播电视的融合转型提出了见解。

From the viewpoint of TV technician, this article analysed the development of traditional TV and the challenge which it faces in the age of internet. Based on the research and consideration to new media development, this article provided opinions for radio and TV's integration and transition in multi-communication era.