摘要
在互联网时代,技术成为了媒介变革的主导,传统新闻业在新的发展环境中是新技术的使用者、合作者、推动者,面临着新的机遇与风险。机遇主要体现在:新技术拓展了新闻业的发展空间、为采编发行带来了便利性、推动了传统媒体的品牌增值,同时也加剧了新闻行业的内部竞争,提高了全行业的发展活力。但风险也显而易见:信息垃圾不断侵蚀新闻公信力,人们还未养成为新闻内容付费的习惯,产业发展遇阻等。在这样的机遇与风险面前,新闻业应该联合起来,一方面制定游戏规则,提高信息价值;另一方面推动产品创新,稳步向信息服务业转型。
In the internet era, technology is the dominant power in the process of media evolution. Traditional journalism is experiencing unprecedented opportunities as well as challenges. To get through and win, the journalism industry should unite as one, on one hand, by applying their experience and inl uence to formulating new rules and order, and on the other hand, by promoting news products innovation to improve the value of journalism and ensure smooth industry evolution.
出处
《广播与电视技术》
2014年第S1期72-75,共4页
Radio & TV Broadcast Engineering
关键词
互联网
新闻业
变革
挑战
Internet
Journalism
Evolution
Challenge