电视台全媒体业务系统建设

Construction of Omni-media Business System in TV Station

全媒体融合整体定位是泛渠道资源聚合和主动内容服务。通过电视台各媒体的生产内容共享,为各媒体协同生产提供内容支撑。全媒体融合汇聚结合收视分析及大数据挖掘,开展节目互动策划、多屏生产发布协同工作和热点主题发酵。全媒体融合理念下节目模式与互联网应用相结合,受众能够通过互联网渠道参与到节目中来,从而增强节目互动、双向的特性,提高节目收视收听率和关注度。

The dei nition of Omnimedia convergence is to collect resources from broad sources and actively to provide content service. By sharing production content among all media of the TV station, it of ers support to cooperative production in all media. By omnimedia convergence combining with analysis of TV audience and big data mining,the planning of program interaction, the production, publish & cooperation on multi-screens and the deep report on hot topics have been carried out. By combination of omnimedia convergence's program type and Internet application, the audience can get involved in the program by using Internet. It can enhance program features such as interaction, dual-way communication, audience rating and level of attention.