基于大数据平台的IPTV用户行为分析

IPTV User Behavior Analysis Based on Big Data Platform

IPTV业务的不断发展积累了大量的用户和数据,这些宝贵的数据资源如果能充分挖掘和利用,将会为业务设计、营销决策等提供坚实的数据基础。本文采用大数据技术对IPTV用户的收视和行为数据进行科学的分析,通过IPTV用户画像和收视路径分析,准确发现用户的收视和行为特点,优化用户的个性化收视体验,为IPTV业务运营带来更好的决策依据。

The continuous development of IPTV business has accumulated a large number of users and data.If these valuable data resources could be fully mined and utilized,they will provide a solid data foundation for business design and marketing decisions.This paper adopts big data technology to conduct scientifc analysis of IPTV users’viewing and behavior data.Through the analysis of IPTV users’portrait and viewing path,the viewing and behavior characteristics of users can be revealed.These characteristics can be used to optimize users’personalized viewing experience and bring better decision-making basis for the operation of IPTV enterprises.