文化创意产业视角下湘西土陶设计研究

Research on Aboriginal Ceramic Design In Xiangxi from the Perspective of Cultural and Creative Industries

通过分析湘西土陶的品类及地域特点,总结出湘西土陶酒具及湘西土酒都具备产品的"在地"特征,并提出文化创意视角下湘西土陶的产品开发定位,即湘西土陶与湘西土酒的捆绑开发。在此基础上,探讨了湘西土陶产品文化创意中的关键问题,提出湘西土陶审美特质应从古朴、粗放转向神秘、诗性。

By analyzing the category and regional characteristics of the aboriginal ceramic in Xiangxi,this paper puts forward the localization of aboriginal ceramic in Xiangxi from the perspective of cultural and creative industries,namely,the development of Xiangxi clay and Xiangxi local wine.The key problems in the cultural and creative design of the aboriginal ceramic in Xiangxi are also discussed.Finally,the paper puts forward the aesthetic characteristics of the aboriginal ceramic in Xiangxi should be changed from being simple and extensive to being mysterious and poetic.