摘要
通过分析湘西土陶的品类及地域特点,总结出湘西土陶酒具及湘西土酒都具备产品的"在地"特征,并提出文化创意视角下湘西土陶的产品开发定位,即湘西土陶与湘西土酒的捆绑开发。在此基础上,探讨了湘西土陶产品文化创意中的关键问题,提出湘西土陶审美特质应从古朴、粗放转向神秘、诗性。
By analyzing the category and regional characteristics of the aboriginal ceramic in Xiangxi,this paper puts forward the localization of aboriginal ceramic in Xiangxi from the perspective of cultural and creative industries,namely,the development of Xiangxi clay and Xiangxi local wine.The key problems in the cultural and creative design of the aboriginal ceramic in Xiangxi are also discussed.Finally,the paper puts forward the aesthetic characteristics of the aboriginal ceramic in Xiangxi should be changed from being simple and extensive to being mysterious and poetic.
作者
徐平
章勇
XU Ping;ZHANG Yong(College of Design and Art,Hunan Institute of Engineering,Xiangtan 411104,China;School of Architecture&Design,Southwest Jiaotong University,Chengdu 610031,China)
出处
《湖南工程学院学报(社会科学版)》
2019年第1期120-123,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
基金
湖南省民族民间文化艺术研究中心项目"湘西土陶制作技艺与文化内涵研究--以保靖县土陶为例"(MZMJ2016006)
关键词
湘西土陶
文化创意产业
地域文化
aboriginal ceramic in Xiangxi
cultural and creative industries
local cultures