基于聚类分析的数字文化产业价值链提升研究

Enhancing Industry Value Chain of Digital Culture Based on Cluster Analysis

在总结国内外数字文化产业发展现状的理论研究基础上,首先通过基于价值链理论的定性分析,把数字文化产业价值系统分为四大要素、三大环节。再通过算法仿真实验,比较判别分析法和聚类分析法这两种常用的定量分类方法,然后创新性的将聚类分析法应用在数字文化产业价值链中,最后结合实证分析法将西安曲江文化产业投资(集团)有限公司数字文化产业价值链上的12家企业分为2类、3类、4类,并根据分类结果有针对性的提出三点建议,以此论证指导数字文化产业的发展。

Based on the theoretical study of digital cultural industry development status at home and abroad,this paper first divides the digital culture industry value system into four elements and three main segments through the qualitative analysis of the theory of the value chain.Then,discriminant analysis and cluster analysis of these two common quantitative classification methods are compared through algorithm simulation experiment.Next,innovative cluster analysis method is applied in the industry value chain in the digital culture.Later on,empirical analysis of 12companies in Xi'an Qujiang Cultural Industry Investment(Group)Co.,Ltd.on digital culture industry value chain is divided into two classes,three classes,and four classes.Finally three targeted proposals are put forward according to the classification results,which are used to demonstrate and guide the development of digital cultural industry.