柔性补货下基于策略型消费者的PM契约

Posterior Price Matching Contract Based on Flexible Replenishment and Strategic Customer

在考虑消费者策略行为以及柔性补货机制的条件下,基于理性预期均衡假设,研究销售商定价与订购决策。在此基础上,讨论了零售价格承诺机制的效果,引入最终价格匹配(PM)契约实现了零售价格承诺。研究结果表明:柔性补货机制可以减轻消费者策略行为所产生的负面影响,提高供应链整体绩效;零售价格承诺机制可以进一步降低不利影响的程度;PM契约的引入有效解决了销售商承诺的不可信问题,使得供应链的绩效达到零售价格承诺时的水平。

Retailer's pricing and ordering policy in the presence of consumer strategy behavior and flexible replenishment mechanism is studied,based on rational expectations equilibrium hypothesis.Furthermore,the effect of the retail price commitment mechanism is discussed,and the retail price commitment is fulfilled by the introduction of the posterior price matching contract.The results show that the flexible replenishment mechanism can reduce the negative impact of consumer strategic behavior and improve the overall supply chain performance.Retail price commitment mechanism can further reduce the negative impact.The introduction of the posterior price matching contract effectively solves the problem that the retailer commitment is not credible,which makes supply chain performance achieves the performance of price commitment.