摘要
在案例研究的基础上,构建房地产企业商业模式对企业成长性影响的系统动力学模型,克服了现有研究大多忽略商业模式以及企业成长实质上是企业复杂系统的一部分而将两者孤立起来研究这一问题。进一步,将系统动力学模型划分为四个子模块,明确各个模块的模型流程图及方程式。利用该模型进行仿真结果分析,结果显示:价值网络在企业创在企业创立初期对企业成长性的影响最为关键;价值主张与价值创造在企业发展中期对资金周转和企业获利有着重要作用,在企业发展后期对企业的转型和二次创业起关键作用;价值维护模式的不断完善发展对于保证企业商业模式的稳定和企业的持续发展有着不可忽视的作用。
Based on the case study,the author of this paper builds up a system dynamics model showing the influence of business mode on the corporate growth,which demonstrates that business mode and the corporate growth are two inseparable elements of the corporate system.The author divides the model into four submodules and gives flow charts and equations of each submodule.By employing this model in the analysis of simulation result,the research result shows that value network plays a critical role in corporate growth when the corporation is in its primary stage;value proposition and value creation are very important for capital turnover and profit in the middle stage of the corporation development and for corporation's transformation and second startup in the late stage of development.The continuous improvement of the value maintenance mode ensures the stability of the corporate business model and the sustainable development of the corporation.
出处
《系统工程》
CSSCI
CSCD
北大核心
2015年第5期105-113,共9页
Systems Engineering
基金
国家自然科学基金资助项目(71371071)
湖南省哲学社会科学基金重大委托项目(12WTA45)
湖南省哲学社会科学基金重点资助项目(11ZDB060)
关键词
商业模式
企业成长性
房地产企业
系统动力学
Business Mode
Corporate Growth
Real Estate Corporations
System Dynamics
