基于购物心理的“多首层”商业综合体体验式场所感营造策略

Design Strategies of Experiential Sense of Place in "Multiple Layers" Commercial Complex Based on Consumer Psychology

营造体验式的场所感,刺激顾客体验式消费是提升地下层、多层空间以及屋顶层等"非首层"空间的商业价值的关键。论文基于客户的购物心理,分别从业态分布、空间界面、生态元素以及休闲座位的设置4个角度探索了"多首层"商业综合体体验式场所感营造策略,具有重要意义。

Creating an experiential sense of place and stimulating customers’ experiential consumption is the key to enhance the commercial value of 'non-first ?oor' space such as underground, multiple layers and roof. Based on customers’ psychology, this paper explores the design strategies of experiential sense of place in 'multiple layers' commercial complex based on consumer psychology from the perspectives of ecological distribution, spatial interface, ecological elements and the setting of leisure seats, which is of great significance.