摘要
消费者在不同模式下的针对一种公共物品的支付意愿是不同的,而这种不同可以被定量分析。本文中采用选择实验法进行测定消费者偏好,确定研究对象是农民,采用调查问卷的形式,经统计分析构建效用函数,利用MNL模型进行统计回归计算得出农民在不同属性水平的灌溉模式之下的支付意愿,进而得出灌溉模式的非使用价值。
Consumers' willingness to pay (WTP) for a kind of public goods is different under different modes, and this dif?ference can be quantitatively analyzed. The article adopts Choice Experiment (CE) to determine consumer's preference, first make sure the research objects are farmers, then in form of questionnaire, through statistical analysis to construct the utility function, using MNL model to proceed the statistical regression calculation to obtain farmers' willingness to pay (WTP) under irrigation modes of different attribute level, and then gets the non-use value of each irrigation mode.
出处
《工程经济》
2015年第8期115-123,共9页
ENGINEERING ECONOMY
关键词
选择实验法
支付意愿
MNL模型
非使用价值
Choice Experiment(CE)
willingness to pay(WTP)
the MNL model
non-use values
